Change
This is an industry that continues to change and evolve. What impacts where your organization being found in the search engines is always changing. Also, like fashion, the design of a websites will get old and dated.
Connected
Everything in our digital landscape can impact everything else. This includes your social media number of Followers, your YouTube Videos, page content, meta tags, the other websites that point to yours, etc.
Never turn your back
and forget about your digital presence or not monitor it. If you are not doing something then that should be a choice and not something you never knew about. The site will discuss some tools that will help you.
SEO Equity
is a good term to remember. It is the sum of all you have done to help your site rank higher in the search engines. Time can also be equity as doing 10 things today gains more equity than doing them a year from now.
Qualified Traffic & Website Conversion
both are critical. There is no value in the best website ever if nobody visits. Also, no value in a massive number of visitors to a website that does not convert. By convert, we mean donate, apply to be a volunteer, submit a contact us form, etc.
Do It Yourself
More power to you! Be clear on what needs to be done and what you are doing. Creating you own website is one thing but remember about Google Ad Grants, SEO, Landing Pages, etc.
Hire A Professional
Few individuals are good at everything and today you need someone or a team that knows how everything works together. Graphic and Website design require fundamentally different skillsets than Pay-Per-Click (AdGrants), SEO, and Backlinks. So, consider a company over an individual.
Website Photos
Many people have downloaded and used “free photos” from untrustworthy sites and later received notice that they were being sued for copyright infringement. This is not worth the risk, so use your own photos or get them from a trusted site like www.istockphoto.com
You own it / You have Admin Access / Etc.
Who owns the photos, your domain name, etc. Who has admin rights to your website, Google Business Listing, Ad Grants account, etc. It should always be you and then anyone you include.
