Newsletters: Their Importance In Digital Marketing For Nonprofits
Newsletters are one of the most effective ways to communicate with your audience and keep them engaged with your nonprofit’s mission and activities. Newsletters can help you:
- Build trust and credibility with your supporters and donors
- Educate them about your cause and impact
- Inspire them to take action and get involved
- Increase your brand awareness and visibility
- Drive traffic to your website and social media channels
- Generate leads and donations
But not all newsletters are created equal. There are different kinds of newsletters that serve different purposes and audiences. Here are some of the most common types of newsletters for nonprofits:
Update newsletters: These are newsletters that inform your subscribers about your latest news, events, achievements, stories, etc. They are usually sent on a regular basis (weekly, monthly, quarterly, etc.) and aim to keep your audience updated and engaged.
Educational newsletters: These are newsletters that provide valuable information and resources to your subscribers on topics related to your cause or sector. They are usually sent less frequently (monthly, quarterly, etc.) and aim to establish your authority and expertise.
Promotional newsletters: These are newsletters that promote a specific offer, campaign, product, service, etc. that you want your sponsors, donors, or volunteers to take action on. They are usually sent occasionally (when you have something to promote) and aim to generate conversions and/or revenue.
Learn how to craft and send out effective newsletters in our section on Email Marketing.
Do It Yourself
There are excellent websites on the internet where you can learn strategies to maximize your newsletters for increased donor engagement. Below are three examples:
- https://www.constantcontact.com/blog/nonprofit-newsletter/
- https://neonone.com/resources/blog/nonprofit-email-marketing-basics/
- https://www.wholewhale.com/tips/nonprofit-newsletter-examples/
Professional Reference
Most of the time, a professional with years of experience is a better alternative to learning how to design and write newsletters yourself. Click here, complete the form, and we will have an experienced professional, at well below market rates contact you.
